Driving Down Costs with Driveway Distribution: Reaching Targets through Independent Carrier Delivery

Wednesday May 21, 2008 at 10:50 AM

Postal delivery of product samples can be extremely costly. In this session you will learn how one media company, the San Bernardino County Sun, is using independently contracted carriers as a viable alternative to postal service in areas that meet certain population density requirements, reducing costs while providing the benefits of direct mail. Driveway delivery offers an effective impression on prospects and can be achieved while maintaining marketing touch point data for future measurement and analysis. It is efficient at an address specific level for filtering customers from non-customers. And, of course, is viable in delivering to specific demographic targets.

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