Making the Most of Customer Data for Site and Market Selection and Target Marketing
Wednesday May 21, 2008 at 11:50 AM
Learn how you can profile your customers using the AnySite Segmentation Plug-in. Use this customer concentration and distribution information to identify sites and markets with the most potential. Attendees will also see how the Smart Site Solution plug-in can apply the customer profile information for the process of screening and ranking candidate site locations and to assist in identifying the target markets with the most potential. The Smart Site Solution trade area definitions for candidate sites can then be correlated against sister stores by leveraging the application synergies between AnySite, Smart Site Solution and the Segmentation Plug-in.
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